Bally Switzerland BY2001A Sunglasses

Bally’s hallmark is the crafting of exquisite leather. For 160 years, Bally has been globally recognised for its ‘Swiss Made’ quality and contemporary style. Timeless hand workmanship traditions continue to imbue collections with great style and substance. Born in Switzerland in 1851, Bally has been at the very centre of European leather craftsmanship since artisans began combining ancient skills with new technology. The cohesion of form and function was a passion of Bally’s founder, Carl Franz Bally, a global pioneer in shoe design, construction and production. In 1976, Bally extended its product range to include handbags, leather accessories and ready-to-wear which have become an integral part of Bally’s modern collections for the global luxury market. Every product is testament to Bally’s passion for perfection: the punctuation of a brogue; the soft touch of a bag’s leather; the classic silhouette of a sartorial jacket; the elegant contour of a Bally heel. Now owned by LABELUX Group, Bally celebrated its 160th anniversary in 2011, making it the world’s most enduring luxury brand. With ever increasing global operations and a robust eCommerce business, Bally continues to go from strength-to-strength every year.

Recognised for its refined simplicity, the new Bally eyewear collection features sunglasses and optical frames in a modern and classy look, dedicated for men and women who stand out with elegance.

The new collection revives shapes and colours from the 70’s including oversize, pilot and navigator styles, with refined and linear touch characterizing Bally for a modern retro appeal. Occasionally combined a sporty touch for a sophisticated twist, presenting a nonchalant approach to dressing.

The Bally “B” motif creating the metal hinge on eyewear draws inspiration from the iconic TURN LOCK element. A modern interpretation of the twist lock used to secure the cars together on traditional trains, illustrates Bally’s celebration of Swiss heritage. A tradition of quality, a place of change, a new and powerful imagination.

As an essential part of the adventurous brand heritage, the Bally Grip is featured not only in the nose pads, but also as embellishment on the front or temple of the frames. The motif is inspired by the Sparta Grip on the sturdy soles of hiking boots, which were worn also by the first conquerors of the Mount Everest during the expedition in 1953.

Combining rich craftsmanship and a sense of adventure, the collection also features optical frame in the classic shape, slim metal profile with light structure for a simple yet elegant accessories ideal for every occasion, paying tribute to the timeless delicate details of the brand.